Red Dead Redemption 2

In one of my undergraduate classes, Writing Design Concepts, we were taught all of the steps of creating an advertising campaign by making one ourselves. I chose to make one for Rockstar Games’ hit triple-A title, Red Dead Redemption 2, aimed at Grand Theft Auto 5 players to show them that this game is also an experience they need to be a part of.

Creative Executions:


Full Campaign Book:

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