The North Face
In an undergraduate advertising class about the relationship between advertising & culture, our group was tasked to develop a strategy along with creative executions for a particular brand (ours being The North Face) that targets a chosen sub-culture (ours being extreme snowboarders) along with some research conducted on the niche community.
The North Face is a reputable outdoor products company, yet they aren't tapping into the full buying potential of the extreme snowboarder market.
THe Problem
Our proposed advertising campaign deck will introduce new and innovative gear to increase sales by partnering with idols in their subculture.
THe campaign
Research on target audience
Messaging strategy
Collaboration opportunities
Creative ad executions
