Pelada Football Academy
In our student-run ad agency, Allen Hall Advertising, the first client I was assigned was a youth soccer league known as Pelada. They specialize in providing equal opportunities for all youth to excel in their athletic abilities and foster values of positive leadership, team ethics, and fair play. And they do indeed make a great first-ever account for ya boy.
Things We did:
Hosted Two team photoshoots & one coaches shoot in Allen Hall’s studio that had never been done for Pelada players before
Designed custom stickers, merch mockups & player cards while utilizing content collected from shoots & originally curated by creatives
improved their website by updating pictures & dates, completely rehauling their coaches page, & adding a section for parents to purchase photo packages & Merch
Created several reels that highlighted the coaches, players & practices of Pelada
Learned about & fostered the ethos of Pelada & their dedication to equal opportunity, inclusion, & empathy
